Top 10 strategies for your Shopify Store to win more sales during BFCM

As you may know, Black Friday Cyber Monday is an opportunity you can’t miss for your e-commerce website and it is right at the corner.

It’s a fruitful but exhausting season since on this day it creates a lot of traffic on your website and hopefully a lot of sales, so you need to be prepared for it earlier.

According to Shopify, last year there was $1.5 Billion in sales and Black Friday and Thanksgiving alone are projected to increase 25% YoY to $12.3 billion in 2019.

Let’s walk through the following tips to get inspired to build your BFCM strategies.

1. Prepare early

On top of that, shoppers are preparing for holiday shopping early and your competitor may also be preparing for Black Friday campaigns early. If you haven’t started your preparation yet, you may be behind. So no more excuses and start preparing for your largest sale season right off the bat.

2. Offer discounts customers can’t resist

If you are afraid that offering discount may decrease your average order value(AOV), here are some ideas you can try:

1) Offer a product bundle

2) Gamify your offers

Proof Factor — Spin Wheel Pop Up
Proof Factor — Spin Wheel Pop Up
Proof Factor — Spin Wheel Pop Up

3) Offer free shipping above a certain threshold

3. Optimize your site for mobile

During BFCM in 2018, according to Shopify, mobile purchases surpassed desktop throughout the entire weekend. On top of that, with 66% of sales from Shopify merchants happening on mobile during BFCM versus 34% on desktop.

Optimize your site for mobile
Optimize your site for mobile
Optimize your site for mobile

We can expect this trend to continue and possibly increase. If you don’t embrace the trend, you may be losing large numbers of sales. Make your site mobile-friendly and improve the mobile shopping experience. Make sure your customers can make purchases simply and intuitively on mobile.

4. Check the inventory and make sure it’s enough to get through the holidays

You need to start analyzing which are the most popular products so it gives you a better idea of which product your customers are most interested in. The more data from previous periods that you have, the better forecasts you will have.

5. Run Google shopping ads to boost sales

That’s where AdNabu comes into play! Their service helps you automatically install the tracking code to all your Shopify web pages and also sets up a conversion pixel in your Google Ads where you can see your shop’s actual conversions.

This app is the perfect option to run an outstanding Google Ad Campaign, advertisers see a 30% increase in performance on their Shopify store, something you want to take into consideration in the high season. Setting up Google campaigns with the app can save you time and help you achieve better ROI since they optimize your campaigns for you.

Also, it automatically creates the retargeting or remarketing tag and embeds it on your Shopify store. You do not have to edit any files or do anything manually. The app will also create audiences in Google Ads account so that any new campaign can take advantage of them.

AdNabu — Google Ads
AdNabu — Google Ads
AdNabu — Google Ads

For more information regarding how to use google ads during the Black Friday season, you can check AdNabu’s blog: Google ads tips for the shopping season.

6. Increase sales and conversion rate with full-funnel retargeting

1) Seize every potential customer

Ako Retargeting — Facebook Dynamic Product Ad
Ako Retargeting — Facebook Dynamic Product Ad
Ako Retargeting — Facebook Dynamic Product Ad

2) Avoid ad fatigue with sequential retargeting

Ako Retargeting — Sequential Retargeting
Ako Retargeting — Sequential Retargeting
Ako Retargeting — Sequential Retargeting

3) Win back old customers

Besides, old customers tend to spend more on your online store than new customers. During holiday shopping, first-time customers spend only 17% more per transaction, but repeat customers spend 25% more. Therefore, winning back old customers is a more valuable way to increase sales.

7. Start your email marketing campaigns

Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns

You can utilize different email campaigns before and during Black Friday:

Pre-Black Friday preparation

1) Ask users to sign up to your email list

2) Black Friday countdown

During Black Friday

1) Send out special offers

2) Abandoned cart emails

8. Rescue your abandoned carts

Web push notifications are rich content messages that you can send to your subscribers, even when they aren’t on the site. Since they are highly visible and short, subscribers are sure to click through to your store. PushOwl is the top web push notification app for Shopify stores. Use this marketing channel to send notifications about your store or set up automated abandoned cart reminders to successfully bring back shoppers who have left their cart.

When setting up abandoned cart reminders on PushOwl, you can customize the message, set the time delay based on your preference, and even add extra discounts to entice them. A well-timed reminder about the items in the cart can lead customers to return to your site and complete orders.

PushOwl — Web Push Notification
PushOwl — Web Push Notification
PushOwl — Web Push Notification

Do you want to know more about it? Check out: Guide to Planning BFCM with Web Push Notifications

9. Make sure your customer service is ready

You should start training your customer support team several weeks before Black Friday to make sure they can handle all kinds of situation during peak seasons. Or else you can utilize a chatbot to help yours. Chatbots don’t need to rest and they can reply to many customers simultaneously. They are undoubtedly your best helper when you don’t have enough time to deal with customer support issues.

10. Use scarcity to urge sales

You can add a countdown timer on your page to show the users how time is running out on the promotions you’re running and remind them to purchase as soon as possible. A countdown timer will increase users’ tension and impulse them to buy.

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Akohub provides Advanced Retargeting app to boost ROI for e-commerce merchants. Our app on Shopify are trusted by 5000+ brands: