How to create a Sequential Retargeting campaign?

By using a Sequential Retargeting, you can avoid the same repetitive ads and provide a sequence of experience to website visitors after they leave your website/product pages or abandoned a cart.

You can create a Website Visitor Retargeting using Sequential Retargeting with the following steps:

  1. Open Ako Retargeting App, and click the “Campaigns” tab on the upper left side.
  2. Click “+Create Campaign

3. Click on the middle Funnel “Website Visitor Retargeting”. Enable the “Sequential Retargeting” option to create different ad creatives for visitors within different time frames after leaving your website.

Retargeting Funnel
Retargeting Funnel

4. Set up your “Daily Budget

Daily budget
Daily budget

5. Start to set up your “14 days Retargeting Ads

Day 1–3: You can create a campaign that targets the people who engaged with your website but just left within 3 days and delivers a video/image ad for abandoned cart recovery and conversions.

Visitor Conversion Retargeting Ad
Visitor Conversion Retargeting Ad
Ad creative
Ad creative

Day 4–7: You can retarget your product page visitors with a Collection ad that highlights your product features and remind them to finish their purchases.

Visitor Conversion Retargeting Ad
Visitor Conversion Retargeting Ad
Collection Ad
Collection Ad

Day 8–14: During the last time period, it’s time to give some discounts for more active promotions. You can create a powerful Dynamic campaign that retargets your shopping cart abandoners with the Carousel ads. A personalized special offer usually rescued your abandoned cart.

Visitor Conversion Retargeting Ad
Visitor Conversion Retargeting Ad
Carousel Ads
Carousel Ads

6. After editing all your creatives, click “Create Campaign” and you have successfully set up your first Sequential Retargeting campaign! 🎉

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Akohub helps merchants turn website visitors into customers with Full-Funnel Retargeting Campaigns. The Ako Retargeting app also recovers your abandoned carts and increases sales conversion rates. Feel free to try our 14 days free trial from the Shopify App Store.

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Akohub provides Advanced Retargeting app to boost ROI for e-commerce merchants. Our app on Shopify are trusted by 5000+ brands: https://akohub.me/mdm

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