A practical guide to image optimization for Shopify stores

  • PNG — this image type is high-quality and lossless. PNGs are often used for graphics that have different layers, for example, logos that have a color version, a black and white version, or a transparent background.
  • JPEG — a JPEG image file is lower-quality than a PNG file. It’s a lossy compression format; the size of an image can be significantly reduced if compressed to a JPEG, but the payoff is quality.
  • WebP — this is a superior image format developed by Google. It supports both lossless and lossy compression for web images (and supports transparency). WebP is the best image type to use if you’re undertaking image compression. WebP lossless images are much smaller in size than PNGs by around 26%.2 And WebP lossy images are between 24–34% smaller than JPG files.²
  • Consider lossy or lossless — the latter shrinks the entire image file, so you don’t lose any image data. Take backups of your images if you’re planning to use lossy compression.
  • WebP is best — web images need to be as small as possible without impacting on visual quality. WebP is an image format that offers superior image compression, resulting in the smallest file sizes.
  • Carry out image SEO — renaming your image filenames and adding relevant alt text to your images will help search engine bots crawl your images — and doing this is better for accessibility purposes.
  • Use an app — manually optimizing your images is tedious and time-consuming. An image compression app will save you heaps of time and hassle.

--

--

--

Akohub provides Advanced Retargeting app to boost ROI for e-commerce merchants. Our app on Shopify are trusted by 5000+ brands: https://akohub.me/mdm

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Steps To Becoming A Social Media Analyst

CodeCrew: Looking Back On Our Last 9 Months

iOS 15 is almost here—is your marketing game ready?

Image of an iphone being dropped by attractive female.

The power of platforms is unlocked through building and growing together

Xero’s ecosystem team hosted a panel with special guests Lucy Gregory (Atlassian) and Jason Cormier (Shopify), to talk about partnerships and platforms.

Easy to Use and Fun to Say — Kaboodle

How to Boost Boutique Sales Through Facebook Ads

5 Ways to Get Your Food Business Ready For the Holiday Season

Know Thy Customer- Decrease costs and increase sales by targeting the right audience.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Akohub Team

Akohub Team

Akohub provides Advanced Retargeting app to boost ROI for e-commerce merchants. Our app on Shopify are trusted by 5000+ brands: https://akohub.me/mdm

More from Medium

3 Steps To Convert Fans Into Clients

5 ways to improve your Return On Ad Spend (ROAS)

What is return on ad spend

How Does An Epoxy Flooring Money Printer Print Money?

How Can You Make Your Content Marketing More Relevant To Your Readers?

effective content marketing