Following the impact of the pandemic, it’s clear that the growth of online portals can be seen across categories. With customers shifting online to remain strong, data and forecasts on 2020 e-commerce Christmas sales are seen to be more bullish than in the past. Big four consulting firm Deloitte predicts this year’s online holiday retail sales to rise between 25% to 35%. In addition to this, market research company, Dynata found nearly two-thirds of the 1,000 adult shoppers surveyed (62%) planned to do all their holiday shopping online. However, with the uncertainty around the economy, people are being more mindful…


Every year, businesses try on many different and new approaches to skyrocket sales opportunities in the busiest times of the year. In this lockdown period, consumers’ online spending patterns and behavior have been continuously developing. This has urged many merchants to sell online and led the e-commerce world to be more saturated than ever. Shaping this holiday season like no others in the past, putting extra effort to understand changes in the lockdown period is crucial. …


Retargeting is one of the most effective ways to pull people who engage with your business back to your site and pump those who nearly close sales to convert. Despite being relatively cost efficient in contrast to other ads, an extensive effort of research and planning is required to create effective retargeting campaigns. Retargeting needs to be specific and hyper-focused to be sustainable. The following tips help you advance your campaign by identifying the potential audience, type of ad format and receptive content to minimize unnecessary costs and greatly boost your ROAS.

1. Identify your target audience from social media

It is critical for you to define the…


Upselling is a great way to increase your AOV (average order value). In the big picture, upsells are undeniably a foundation of a profitable e-commerce store. To get a grasp of the whole upselling thing, you just need the basics from this article and then some hands-on experience. So let’s take a look at what’s cross-sell, down-sell, the difference between true upsell and cross-sell, and some more stuff.

Upselling vs. cross-selling

Let’s begin with a common misconception, if you hear somebody use word upsell, they mostly mean everything that increases your AOV, doesn’t matter if it’s cross-selling, bundle or true…


By using a Sequential Retargeting, you can avoid the same repetitive ads and provide a sequence of experience to website visitors after they leave your website/product pages or abandoned a cart.

You can create a Website Visitor Retargeting using Sequential Retargeting with the following steps:

  1. Open Ako Retargeting App, and click the “Campaigns” tab on the upper left side.
  2. Click “+Create Campaign

3. Click on the middle Funnel “Website Visitor Retargeting”. Enable the “Sequential Retargeting” option to create different ad creatives for visitors within different time frames after leaving your website.


Mother’s Day is a special day to make your role model feel special. We’re not only talking about your mom, but also your aunt, wife, grandma, stepmom, daughter, sister or even a beloved friend.

Even though we are grateful for them all year, during Mother’s Day, they deserve to be extra spoiled! What better way to do this than buying gifts and spending time with your loved ones?

According to the National Retail Federation, last year recorded $23.1 billion in sales during Mother’s Day. This year make shopping on your site the best experience possible.


If your Shopify store isn’t running retargeting ads, then you’re leaving behind potential customers. It’s like your conversion funnel is made of flimsy netting. Instead of nurturing them until they convert, you’ll just be hoping that they convert on the first try. Unfortunately, people rarely purchase from a store they’ve never heard of.

An estimated 2% of site visitors convert on their first visit. 98% won’t.

That’s why retargeting ads are so important. They are the bridge that takes potential customers from step one of discovering your brand to the final step of purchasing from your store.

What is Retargeting?

Anytime you are…


You may have hundreds or even thousands of product and collection images, as well as homepage banners and blog images within your Shopify store. If your images are large and unoptimized, they will likely cause your Shopify website to load slowly. This can hinder your efforts in getting visitors to browse your store, and in turn can massively affect your conversion rates and retargeting efforts.

No-one likes a slow-loading website. Even the most patient of web visitors aren’t prepared to wait more than three seconds for a website to load. …


The e-commerce industry has grown in leaps and bounds over the past couple of years. Cellphones and 24X7 internet access have only made it easier. Online shopping has become a commonly preferred activity, whether it is children, older people or the hip millennial consumers. Recent statistics say that global e-commerce sales will increase to 16% of all sales in 2020; which is an increase of 19%.

As a consumer, it is so much easier to find a product from the comfort of your couch and have it delivered to your doorstep the very next day! …


As you may know, Black Friday Cyber Monday is an opportunity you can’t miss for your e-commerce website and it is right at the corner.

It’s a fruitful but exhausting season since on this day it creates a lot of traffic on your website and hopefully a lot of sales, so you need to be prepared for it earlier.

According to Shopify, last year there was $1.5 Billion in sales and Black Friday and Thanksgiving alone are projected to increase 25% YoY to $12.3 billion in 2019.

Let’s walk through the following tips to get inspired to build your BFCM…

Akohub Team

Akohub provides Advanced Retargeting app to boost ROI for e-commerce merchants. Our app on Shopify are trusted by 5000+ brands: https://akohub.me/mdm

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