Following the impact of the pandemic, it’s clear that the growth of online portals can be seen across categories. With customers shifting online to remain strong, data and forecasts on 2020 e-commerce Christmas sales are seen to be more bullish than in the past. Big four consulting firm Deloitte predicts this year’s online holiday retail sales to rise between 25% to 35%. In addition to this, market research company, Dynata found nearly two-thirds of the 1,000 adult shoppers surveyed (62%) planned to do all their holiday shopping online. However, with the uncertainty around the economy, people are being more mindful of their spending. The decision to purchase is now greatly determined and influenced by which online-retailer offers the best online proposition. Having all this in mind, explore the following essential Shopify apps that could help your business emphasize the value delivered to your customers in the most wonderful time of the year!
The unanticipated insight where consumers are taking on new shopping behavior to try out new brands more frequently has opened up a new opportunity for your business. As they retain less to a specific brand, there is a greater chance for you to capture prospect audiences and convert them into sales. Whether it is to look for a Christmas sale or gift, people tend to compare products between brands online before making a purchase. By setting up a Prospect Targeting, Ako Retargeting can help you reach a broader audience-people who have expressed interest in the product catalogs similar to yours but have yet to visit your website by delivering dynamic ads across Facebook, Instagram, and Messenger. This is not only an effective way to drive your traffic but reach new customers searching for similar products and reach top-funnel shoppers.
Once you drive a great amount of traffic and build up your audience base, it’s time for you to convert them into real purchasers with retargeting campaigns. Ako retargeting offers various types of retargeting campaigns that could help you achieve your business objectives. After installing the app, it will automatically recommend an advertising package that consists of multiple retargeting campaigns based on the traffic of your online store and your business profile. From delivering ad creatives within different time frames using sequential retargeting to re-engaging with cart abandoners with Dynamic Product Retargeting ads, the App not only provides the convenience of generating and updating your product catalog daily. It also optimizes and reduces your cost by delivering retargeting ads at the right time, right impression, and right cost. Start your 14 days free trial and boost your purchase conversions!
Personizely is a conversion marketing tool that lets you explore the functionality and the potential of your online store. The app has an easy-to-use builder and personalization tools that could allow you to create targeted and high-converting pop-ups and many more variations of your website with the visitor information, activity history, as well as other insights that you have in hand.
Promotions are not always about first-time sales. With Personizely, you can offer exclusive deals to your existing customers that already made a specific purchase or spent a certain amount on your website before. Offering Christmas promotions especially for them can make them feel extra special and value purchasing at your store more than your competitors. Creating a sense of feeling that it was built just for them.
Aside from this Christmas season that’s right around the corner, Personizely can also help you customize your offerings depending on the geographical region your website is accessed from and during other different celebrations and holidays. Furthermore, the app also offers the “fear of missing out” feature. With countdown, bold colors and a catchy slogan on a good offer works wonders, could add a sense of urgency to your Christmas sales. A great tactic to convince your customers to make the purchase now rather than later. If you are looking for methods to establish a stronger relationship with your customer and achieve higher sales, this might just be the app for your business!
CrazyRocket Spin can bring a festive spirit to your website and pump your website visitors by giving them the chance to win pop-ups. Setting up irresistible offers on your gamified pop-ups like the Christmas wheel breaks the ice and sparks the curiosity of website visitors. Setting an irresistible offer creates a sense of achievement as they win a good deal, driving the engagement with the website visitors and their desire to purchase because nobody wants to miss a deal!
The App comes with 3 pop-up games (spin wheel, slot machine, and scratch card) and a ton of useful features like exit intent, campaign analytics, unique coupon generation, scarcity counter to boost FOMO, A/B testing, etc. Moreover, it allows you to launch a Spin Wheel Pop-up in minutes, collect 4x e-mails compared to classic “10% OFF” pop-ups, and drive more users to buy right away. Incorporating gamification allows you to deliver offers that feel fresh and compelling and build up a holiday season vibe that excites and elevates user experience on your website. It elicits strong emotions as it taps into the drive to strive, compete, and improve.
Building a growth strategy relies greatly on customer analysis. To scale up your e-commerce sales you need to look into your customers’ insights, understand what they are looking for. From the information derived you can then further tailor and improvise your offers this holiday to meet their needs. Conversific supplies integrated Shopify Google Analytics to provide greatly improved data that could help you simplify the process of customer segmentation and customer analysis. Offering superior data display via dashboards and through vital KPI reports such as the followings shown below:
- Profit Report: Determine gross profit for any given time period and compare to previous periods.
- Checkout Report: Identify checkout problems and streamline the process.
- SEO Report: Obtain revenue amount from organic search results.
- Paid Search Report: Identify revenue from paid search.
- Facebook Report: Revenue of purchases driven from Facebook advertising
- In-app insights that guide you to greater profitability and so much more!
Using the available hard data on hand and monitoring your Facebook Advertisements, Conversific can help your business to agile and greatly improve sales this Christmas. Understand how your campaigns performed vs. costs, using the return on ad spending (ROAS) to eliminate distortions of seasonal trends. Make better business strategies and advertising decisions.
Proof Factor One Plus (One+)
As the online market continues to get more concentrated, more consumers are relying on second hand data and eWOM to make their purchase decision. 82% of consumers tend to do research when considering a potential purchase, and 45% will actively seek out reviews by other purchasers. With Proof Factor One Plus, you can generate social proof to your online store and have it as a deciding factor when considering purchase of your product versus competitors.
Proof Factor One Plus bundles 8 of the most powerful conversion techniques in one app. It offers social proof notification that genuinely captures your visitors’ attention with recent sale notifications, establishing a brand trustworthiness and a sense of urgency to purchase. Furthermore, it allows you to combine the use of gamification like better coupon boxes and spin wheel with pop-ups to collect customers information (email, phone, birthday) before they leave your site. Leveraging the captured information, you can carry out SMS and email marketing. Inform your customers and subscribers with your latest product updates and christmas promotions. Make your customer more subtle and genuine to recover abandoned carts, purchase on their first visit or even repurchase again.
As to the impending importance, we all know that Christmas time is usually the most profitable time of the year. The major shifts in spending this year will be towards those brands that offer the best online proposition. Whether it is exposing your brand to prospect audiences, using insights to tailor to needs, or implementing gamification, personalization, and retargeting strategy to increase customer sense of value, ensure that your online strategies are recognized, remembered and trusted by new and loyal consumers. Have your business values identified, come out on top and stand out amongst others. Finish the year strong and set up for a prosperous 2021 and beyond.
Akohub helps merchants turn website visitors into customers with Full-Funnel Retargeting Campaigns. The Ako Retargeting app also recovers your abandoned carts and increases sales conversion rates. Feel free to try our 14 days free trial from the Shopify App Store.
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