3 tips for designing an Advanced Retargeting Campaign and boost your ROAS dramatically

1. Identify your target audience from social media

  • Identify the social media channels and usage frequency of your audience.
  • The ad format they are most likely to engage with: demos, videos, stories, GIFs, etc.
  • The ideal proportion of content mix they would most likely be interested in: 80/20 rule, social media rules of thirds, informative, educational, entertainment, etc.
  • Explore the digital marketing activities of other competitors, businesses, tv shows, news, etc, that your audience interacts with on social media.
  • Conducting qualitative research like customer interviews and surveys is critical in this stage. It helps optimize offerings needs, understand how your social media fits into customers’ buying journey (to address their pain points, for direct shopping, for product comparison), etc.
  • Leverage existing customer databases if available, such as analyzing their purchasing pattern (amount spent on site, purchase frequency, etc) to better define targeting plans and approaches.
  • Make great use of some of the most powerful tools available: Facebook’s audience insight, Google’s public market research tools and many more to analyze customer insights, demographics which includes age, gender, behavior, language and many more to sharpen consumer insights. Take a look at this article to learn about a variety of tools to decode your audience.

2. Leverage on existing creatives

  • Trim or edit full-length advertisement videos or other visual contents into shorter clips, sneak peeks, teasers, etc. By doing so you would be able to customize the content and repurposing it to fit a variety of social media platforms and also, reach a broader audience. For instance, small nuggets of visual content can serve as teasers that entices your audience to go watch the full version. Discover a variety types of videos and tips here.
  • Refresh and republish old blog posts with up-to-date statistics, visuals, etc and remove the outdated information. You can also add the URL of this old piece of content to your new piece or embed it into a newsletter to continuously drive traffic and shares. Use these existing contents for SEO.
  • Reformat and repackage pieces of content into another format, such as reformatting blog posts into ebooks, videos, helpful infographics, GIFs, email, etc. Take a look at these free and paid tools to help you scale your content creation quickly and repurpose great content into quality blog posts.

3. How to coupon effectively

  • Coupons are used as an incentive to purchase, however your business should also emphasize on its ability to increase average basket size and boost up sales. Aside from associating a minimum purchase or setting a certain set of product requirements to the coupon, you can also consider offering discount or giveaway coupons for bundled products or partner up with other brands to provide customers with attractive offerings. This upselling and cross selling opportunity can encourage customers to order more stock or even help you move clearance item stocks.
  • Sending out deals at the right time can greatly increase your conversion rates. For instance, you observe that there is a significant increase in sales at the end of the month because of pay day, so you should schedule your discount and offers at around that period of time. Also, keeping track of the products that they bought and looked for could help you more accurately promote. For example, a customer who just bought his three month old son some clothes might need a certain product in the next six months.
  • Leverage FOMO(Fear Of Missing Out) marketing is a tactic used to capture the attention of customers. The sense of urgency created from the demand level of your products can make customers show some level of interest to take action in making a purchase. Furthermore, making exclusive offers to certain groups of customers instead of site-wide coupons can make your customers feel special, build a positive impression towards your brand and make purchase decisions more convincing. This could help attract new, loyal customers without diminishing your overall brand and give you more control over your margin and growth of your core customer base.
  • Some other methods to offer deals without giving away or hurting your brand too much is by offering customers add-on values.You can provide a seamless customer service, product usage guide, and some other services that your competitors do not offer and establish competitive advantages by creating additional benefits to your customers. Moreover, you can also implement psychological pricing wherein customers can buy a pair of jeans for $50 and getting an additional pair will cost $35.

Ako Retargeting Funnel

  • Engagers/ prospect targeting: Ako beauty set up its outline audiences’ demographic as females, ages 16 to 55 years old on the Ako retargeting app. Then, it delivers attractive and eye-catching ad creatives to reach audiences and increase brand awareness as well as traffic. For instance, using video ads to deliver Ako Beauty’s brand story or featured products to introduce and develop audiences’ interest in the brand’s offerings.
  • Website visitors retargeting:
  • Day 4 to 7: Ako Beauty delivers more informative content and highlights offering features that could build up positive retention points as well as remind customers to finish their purchase with collection ads. The collection ad is made with a combination of new and existing pictures contents with a more detail and attractive post content.
  • Dynamic Product Retargeting: At the last time period of day 8 to 14, Ako Beauty incorporated coupons and promotions with a powerful dynamic campaign of Carousel ads to retarget shopping cart abandoners, giving that incentive kick to rescue abandoned carts with personalized and limited offers.

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Akohub Team

Akohub Team

Akohub provides Advanced Retargeting app to boost ROI for e-commerce merchants. Our app on Shopify are trusted by 5000+ brands: https://akohub.me/mdm